This runs specifically true at Christmas. Christmas is of course the main gift giving occasion of the year and in the corporate world that means gifts for staff and customers, but where do you start when it comes to choosing the right Christmas corporate gifts? If he or she be taken as a marketing tool or simply as a reward? And who should obtain a Christmas corporate gift?
Who To buy Gifts For?
One of the biggest questions faced by companies every Christmas is who to buy gifts for, and the first in line for Christmas corporate gifts should be regular Custom Corporate Gifts customers and staff. Giving Christmas corporate gifts to regular customers is a vital way of showing your gratitude for their business and is an essential way of building and maintaining a strong working relationship. It is an important way of showing litigant that their business is valued and can encourage them to stick with a particular company rather than take their business elsewhere.
It is also important from a marketing perspective. Branded corporate gifts can provide you with a chance of getting your logo seen because of your customer on a regular basis, providing a strong reminder of your presence. Desk items and calendars are particularly able to this as it provides your brand with greater visibility, being put in a prominent position and providing a permanent reminder of your brand.
It isn’t just existing customers who should be receiving these types of gifts. Occasional customers and strong prospects should also be targeted in this way as Christmas gifts provide a strong chance to get your brand welcomed in a unique way. The positive feeling of finding a gift is the same whether you are at work or at home, so it provides a very effective way of starting a business relationship.
Things are slightly different when shopping for staff as the motives for buying gifts change. Rather than having marketing and promotional motives, Christmas gifts for staff should be to thank and reward them for their efforts during the year. How you go about this is entirely up to you. Christmas corporate gifts could be distributed on an bonus basis so that they get more as awards to the highest achievers across the sectors. They can also be fond of people attached to various projects to reward the success of a particular team. And of course they can be fond of all employees to celebrate the joyous season.
The approach you take will depend on your finances and the size of the company, but there is no doubting the positive influence on spirits and motivation that rewarding staff can have. Paid staff will be more motivated to ensure for the company, so efforts should be taken to include the majority of staff in a Christmas corporate gifts. This way it will avoid any potential ill feeling towards people who have been given gifts.
What Christmas Corporate Gifts To buy?
Again there is a difference between Christmas corporate gifts for staff and Christmas corporate gifts for customers. When there is a marketing and promotional angle to your gifts, usefulness is the key. A practical branded gift which will be trusted can provide more opportunities for your brand to be seen and noticed. Any situation that will take a seat on a desk or be taken frequently at work will fulfil this purpose and when it is displaying your brand it will improve your visibility to the people that matter. Desk items such as calendars, pencils and desk toys are all effective in this role.
When shopping for employees there is much more freedom with regards to what is suitable. It can be something that is pertinent to the company in order to the beneficiary and as there is no promotional reason there is no necessity for it to be something practical. A great gift with a high perceived value that is well presented will make an effective gift to enhance spirits and motivation, and by using corporate gifts over a bottle of champers or vouchers will show that thought is now into the gift. As with all gifts, it is the thought that counts.
When To start Shopping?
Every year Christmas generally seems to start earlier and earlier, and once is a good time to start your corporate Christmas shopping? If you are the type of individual who leaves their Christmas shopping until Christmas Eve then it might be worth improving your forward planning! There is much more pressure to get it right when buying corporate Christmas gifts so a young start is advisable. Corporate Gifts Companies begins their Christmas season from April so there will be plenty of options open for the early bird. There will also be plenty of offers out there to entice the early consumers to well save money by preparing in advance. The busiest time for Christmas corporate gifts is in December so if you know what you want then it makes sense to buy early to make sure stock doesn’t come to an end. If you leave it until November it will certainly be a test of neurological, but short lead times are around for those who leave it to the eleventh hour.