It is needless to say that food plays an essential role in human’s life, and with the well development in our material basis, people have a higher requirement on food supply. However, how many people realize benefit of food packaging? Generally, food packaging has three advantages: protection, promotion, and transportation. This article will demonstrate to you what these advantages take effect and how you benefit from food packaging.

Prevent food from ruining

Food safety is the the goal and only those within the quality period do no harm to our wellbeing. Therefore, we apply food packaging materials and technology to prevent food from neurological, physical, or chemical variation, from its paper sushi box manufacture till selling to consumers. Take “Tetra Pak” as an example. It counts for a high market share of drinks packaging thanks to its high technology that uses paper, aluminum, and parts as barrier of air and lights. It can greatly extend the food guarantee period. Good and proper packaging will no doubt keep food fresh and nice to enjoy.

Ease the transportation

We can find types of food packaging forms such as containers, bags, cups, boxes, etc. Why do we make these different containers? That is because it considerably helps the actual of transportation, and prevents food from obtaining it touch directly with air, water, or polluting of the environment. Normally, people use containers for liquid good and bags for bulk food.

Promote the products

In addition to using eco-friendly materials and suitable packaging forms, food packaging design is important as well. It can benefit promote your product and increase your sales performance. Sun and rain of its design mainly include color, wording and terminology, and pattern. A successful design makes full use of these elements according to the product’s performance, feature, and shape, thus attracting consumers to buy. Here are two cases to share with you.

In terms of color, we take into ground that red stands for passion and love while gold stands for loyalty and luxury. There are two boxes of same chocolate in almost the same packaging design apart from the lace: one is tied in a gold ribbon and bow, while the other adorned with a red lace flower. The sales result online came out that the second item is more welcome and won a better selling during the Valentines period. Owner knows well people’s conventional thinking way towards color and prevailed in promote the in season product.

With regard to wording and terminology, it also has a critical influence on food packaging design. Besides the basic and required product information, companies can print distinctive words like slogans to bonus purchasing. For instance, a bag of food with its outer package plainly printed “capacity increased with same price” would be sold quite nicely. Don’t ignore the magic of these words; it can grasp people’s subtle psychological reaction to discount.

From the cases above we can find good and nice food packaging design could become an efficient advertising method cheaper. Benefit of food packaging is obvious and it benefits the manufactures and customers. However, we never decide on over packaging. Over package is a kind of resource waste and not friendly to your environment.

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